What it Means to be Authentic

On By Joe DeRosaIn LeadershipLeave a comment

Authentic

You’re nervous, scared.  You’re breathing is shallow and you’re beginning to sweat.  Your mind is racing but you can’t seem to find an answer to your problem that makes you feel good.  In fact all you see in front of you are choices that are not so good and plain bad.  You start weighing the outcomes of each choice in terms of personal perception.  How will I be viewed if I make this decision or that decision?  How popular or unpopular will I be for making such a decision?  Will my boss support me?  How about my wife/husband, my friends, my parents, my kids?  Your emotions reach a crescendo and you feel you’re about to collapse.  What now?

Try this interesting test.  It’s a simple and fast test that requires answering just one question no matter how difficult the decision is you are facing.  It can serve as your decision starter.

What would I do if I didn’t have to worry about any one persons reaction or perception of me based upon the decision I make?  Sure this sounds unfair but if you begin every decision thinking first about what others will think of you then you’re likely to arrive at the wrong place.  Like politicians that look at polls before deciding on their personal stance on an issue, people who worry more about what others think rather than doing the right thing will ultimately experience a short life cycle as a leader.

Authentic leaders don’t worry about what others think.  Not that they set out to offend, hurt, or alienate themselves from others but they instead focus on being true to themselves first.  After all, that’s what makes an authentic leader so appealing to follow.  You always know where they stand on an issue today and tomorrow.  They don’t waiver or pander.  They simply establish their position, communicate it effectively and stick to it.  If they do change their position it is backed up by facts and tangible learnings that justify their change.  Not at all based upon opinion polls, or pressure from stakeholders or markets.

They have a sense of intelligent fearlessness.  They are smart enough to understand where the pitfalls are but effective enough to lead through, around, or over them.  They are mindful of cause and effect and focus on communicating both the why and the implications of their decisions.  They are often times seen as bold, courageous, and confidence.  They use their intelligence to assess the situation and select the best approach.  Their intelligence coupled with their confidence in conviction allow them to lead others fearlessly toward the goal.  This does not mean carelessly.  The difference here is that an authentic leader through their personal intellect and confidence are able to make tough decisions without fear, while leaders whose only strength is to pander to public opinion live in constant fear of being judged.  As such the leader who lives in fear is always looking to make the decision that allows them to place or shift blame elsewhere.  To have cover when the sky begins to fall.  Authentic leaders understand the risks and have no problems being held accountable to their decisions.

Recently Kathleen Sebelius was replaced as the Secretary of Health and Human Services (HHS).  In the interviews that have followed since her removal from office she stated that they had got it (the website http://www.healthcare.gov) readiness wrong.  It should have never been promised to roll out in October 2013.  Yet video clip after clip shows Sebelius saying with conviction it will be ready.  It is ready.  It’s working.  It’s right.  So where was her authenticity as a leader?  Where was her courage?  Unfortunately like so many others in leadership positions she sacrificed her authenticity for popularity.  If only people would realize that popularity is fickle.  Eventually inauthentic decisions and the leaders who made them always show themselves but by that time both have been cast as failures.  If only we could stay true, stay firm, stay authentic from the start.

Taking The Lead Vs. Being a Leader

On By Joe DeRosaIn LeadershipLeave a comment

leader

I’ve built many sales and marketing teams over the years.  I’ve led many to success and some to failure.  Throughout my career I have learned a great deal about leadership and leading people to achieve a desired goal.  One of the important facts I’ve learned over the years is that there is a clear difference between taking the lead and being a leader.  Having a true understanding of this difference helps to effect the best possible outcomes.

The difference between taking the lead and being a leader is quite simple.  When you take the lead you exert control.  You see examples of people taking the lead everyday throughout the world.  Kids take the lead to be the captain of the kickball team at lunch.   Executives maneuver to take the top spot in a company that may be floundering.  Yet these examples and others like them do not demonstrate leadership.  They simply showcase situations that arise where there is a vacuum at the top and any opportunistic person has the chance to step in and take control.  But that’s not leading.

Taking the lead involves control.  It often times results in a new regime rising to the top that is less focused on the team and much more  focused on an individual or small group of individuals.  This is not to say that in times of need that someone with noble intentions can’t rise to the top and become a leader.  Those situations do happen but are less likely when there is a leadership vacuum at the top.

The most significant difference between taking the lead and being a leader boils down to one ability.  The ability to inspire.  Great leaders inspire.  They get people to dream big, to not accept the status quo, to challenge conventional thinking without fear of embarrassment or disappointment.   The best leaders inspire people to own their own destiny.  To not settle for mediocrity.  To live the change we want to become, as Gandhi said long ago.  Leaders who are able to inspire possess a quiet confidence.  A sense of conviction that is both strong but flexible.  Strong leaders are learners and adapters.  They are able to see things as they are while formulating a plan to shape the future they intend to create.  They are driven by the need to be of value, and of service, to others and they inspire the very best from each of us while doing so.

These highly favored leaders are those  individuals that we all like to follow, to watch, to cheer on.  These are the people who make us feel confident in the value of our personal contributions, and are able to rally a diverse group of folks to charge off in a common direction.  They inspire each of us to reach for, and obtain greatness.  They are the real leaders.

Critical Insight When Making Tough Decisions

On By Joe DeRosaIn UncategorizedLeave a comment

Critical Insight When Making Tough Decisions.

Critical Insight When Making Tough Decisions

On By Joe DeRosaIn Business, Leadership1 Comment

decision

If you need to make a difficult decision make sure you understand your surroundings as much as you understand the facts and details of what it is you’re trying to decide upon.

I recently had lunch with a colleague to discuss some key decisions that I need to make in our business surrounding strategy.  I presented my facts, beliefs, and experience with great passion.  My plan was both logical and well thought through.  I knew however that some of my decisions, while believed by the team the correct ones to make, would create some discomfort.  Why?  Because while we can all understand logic, and positive correlations, we are after all human beings, and human beings dislike change no matter how sound, logical, positive, or necessary that change is.

My colleague, who has years of experience and incredible wisdom said to me, “be aware of the issues that are not part of the issues.”  This statement perplexed me.  I didn’t understand.  When I asked her to explain she provided this wonderful story that provided the clarity to what she was saying.

For years she had her hair cut by the same stylist.  Through life’s many trials and tribulations, ups and downs, good times and bad, this stylist cut her hair and listened to her stories.  As times changed she wanted a new hair style but the stylist was unable to provide the cut she wanted.  She knew she had to make a change but her feelings and emotions of abandoning this stylist were strong.  She is an intensely loyal person and the thought of ending this long-standing relationship was quite troubling.  Her head told her it was the right thing to do but her heart was most certainly conflicted.  So while the issue at hand was achieving a new hair style, the emotional issue tied to her sense of loyalty came to the forefront of her making the decision to go elsewhere…hence the issue (emotional), not part of the issue (new hair style).

Bottom line:  It’s critical to understand emotions when making a decision. Your emotions as well as those of the key stakeholders involved in that decision are paramount to effective decision-making.  Emotional history, sometimes referred to as baggage, can play a major role in decision-making.  Being aware of these issues, that are not part of the actual issue being decided upon, can help you frame your approach.  Your decision is your decision.  It’s the “how” (the approach) you present your decision that can often times become the difference between effective decision-making and holding the status-quo.

 

How Your Sales Team Really Feels About Social Media

On By Joe DeRosaIn SalesLeave a comment

socialmedia

Sales people are some of the brightest, most adaptive, and persistent personalities on the planet.  They thrive on ego and strive to be recognized from the highest levels of their organizations.  The best sales people focus on establishing strong relationships and broad networks of contacts.  But what most sales people dislike more than anything else is change, and social media represents one of the most sweeping changes to sales people since the invention of the fax machine.

To get your sales team on board and using social media to improve their results requires you to have a thorough understanding of what’s preventing them from getting involved to begin with.  Here are 3 things your sales team believes about social media but isn’t telling you.

  1. Social media isn’t up to me, it’s the company’s responsibility.   Reps believe that social media is an extension of advertising and thus is the sole responsibility of the company.  Communication, narratives, or messaging whether via social or traditional media outlets are the responsibility of the corporate marketing team.
  2. I don’t have time.  Reps see things as either-ors.  If I must do Thing A, than Thing B must be sidelined.  Something must come off the plate before something new is added.  Given most sales people feel they already work to their fullest capability and capacity, few see a way to add more to their daily routine.
  3. I’m afraid.  Ever hear the story of the sales rep over-promising what their product or service can do?  What about the rep who exaggerates, manipulates or misleads a prospect?  Reps fear putting things in writing which provides them little to no wiggle room if they need to dial-back a previously issued statement or comment.  Putting something on LinkedIn or Twitter creates a feeling of unease and discomfort for a sales rep.

How to overcome these 3 false-beliefs?

  1. Here’s just one reason social media is a joint endeavor between a company and its sales people:  branding.  There are 2 parts to every sale – the company’s brand reputation and the sales person’s brand reputation.  A buyer will not buy if they don’t believe in the company’s brand.  If its product is perceived to be irrelevant, or low quality the buyer will know and look for an alternative.  Likewise if the sales person’s reputation is in question no matter how good the company’s product is the sale will not be made…at least by that sales person.  Social media is a great way for sales people to build and expand their personal brand reputation and thought leadership.
  2. Social media can help a sales person become more productive by improving their efficiency.  Utilizing free apps like Zite, Hootsuite, USAToday, and Google Alerts can help keep a sales pro up-to-date and add value to their sales conversations with prospects and current customers.
  3. Show them.  As their leader you must be able and willing to demonstrate your involvement with social media.  How do you embrace social media?  How does it play into your day?  Is it a passing thing, or do you participate daily with social media?  How do you use it?  Can you provide examples?  Being able to walk the talk is critical to implementing any new initiative or change.  The sales team must see you doing it before they even consider it for themselves.

Try these approaches and let me know how it works.

 

3 Ways Selling Has Changed In The Last 10 Years

On By Joe DeRosaIn Sales1 Comment

RotaryPhone

Most of us in Sales began our career with the Yellow Pages in hand.  Sales training consisted of two words – start dialing.  Call your family, then friends, and work your way down to those you didn’t know at all..  COLD!  You started with the “A”‘s and worked down to “Z” dialing the phone 150 – 175 times a day.  If you were lucky you spoke with a handful of potential buyers and perhaps made 1 sale.  Your success depending solely on a rapid fire approach.  Dialing as fast as you could, ending the calls that didn’t present an immediate opportunity and on to the next call.  No strategy.  No connection.  No value.

Today things have changed but many Sales organizations are still operating with a pre-80’s selling style.  They refuse to accept the reality that there is in fact a softer side of selling.  This side of selling acknowledges a great deal of strategy and includes the elements of education, communication, and value.  Here are 3 areas that have changed dramatically in the past decade with the flow of available information on the web:

  1. Gamesmanship versus Education.  Not more than 10 years ago a sales persons goal was to outplay or outmaneuver the prospect.  This is not to say that salespeople were bad people.  They did their jobs with the tools at their disposal and the direction given to them by their managers all of whom were trained the same way and advanced in their careers accordingly.   Given the scarcity of information buyers were completely reliant upon the salesperson.  While best case scenarios involved a sales person simply being viewed as pushy, worst case extremes included those sales people who mislead, misinformed, and misguided their prospects into making a poor purchasing decision.   Thankfully today there is an abundance of information available starting with the Web and including education content made available directly from companies selling their goods and services.
  2. Push versus Pull communication.  Remember direct mail with all those post cards that companies sent out through the U.S. Postal Service?  Or the letters that were sent out offering 3, 6, or 12 months free.  Urgency words and phrases like “For the first 100 callers”, or “in the next 90 days”, or how about “while supplies last”?  Sellers created a sense of urgency for the buyer that if they didn’t act quickly they would lose out on this incredible deal.  By stating the offer was only available to the first 100 callers, sellers attempted to manipulate prospective buyers into believing that there were swarms of ready-buyers who were crashing the gates to gobble up all product being offered for sale and soon there would be no more.  After all, we all need at least one if not two “gophers“.
  3. Discounts versus Value. Imagine Mercedes-Benz, ExxonMobil, Apple, or Goldman Sachs giving their work away at a heavy discount or even for free.  Premium brands only become premium by protecting their brand value.  Any offers that include give-a-ways do nothing more than diminish the value of your brand.  Think for a moment about your sales experience with a premium brand company.  You’re almost shaking with excitement to hand over your money just to say you own what they sell.  Remember your first iPod, iPad or Macbook?  You never complained that there were no discounts.  And what about the UGGs you bought?  Premium companies stand by the value of their brand, selling it for the price they believe is justified to not only make a profit but to also protect their brand’s value.

Respecting your prospect, your buyer, and your current customer is paramount to your continued growth and success in selling.  Taking the time to educate your prospective buyer through high-value communication will help position you as more than just a sales person.  The sales professional able to do this most effectively will be the one that the buyer can’t live without.  They will become an indispensable resource to the buyer and will become the go-to person for all their needs.  Said simply, the one who delivers the most value wins today, tomorrow, and the next.

The Positive Power of Regret

On By Joe DeRosaIn Leadership1 Comment

Regret

We’ve all done it.  Looked back and said, “Gosh I wish I hadn’t done that.”  Decisions we made, things we did or didn’t do that led to an unfortunate, uncomfortable, or disappointing experience.  Many times our failures can be tracked back to a decision we made, failed to make, or even made too hastily.  Likewise, success can be viewed in the same way.  But if you stop to look at the critical moments of your life, or your crucible moments as they’re often called, you may find a new tool in your bag worth using.  Regret.

Oddly enough “woulda, coulda, shoulda” could play a key role in helping to improve your decision-making.  How so?

Let’s imagine I have an important decision to make.  Could be personal, could be professional, it really doesn’t matter which.  I start by looking at the information I have in hand.  What do I know, what don’t I know?  What feelings or emotions strike me as I think through the different paths I could take in making this decision?  Perhaps I take the step to do a typical Pros and Cons sheet.  I write down all the positive things that could happen if I make Decision “A” along with the negative.  I do the same for Decision “B”.  I tally up all the pros from each chart and the one with the most is typically the path I take.  These are all fairly standard techniques in decision-making.  Now let’s add Regret.

Imagine 6 months have passed and you’re not in the place you had hoped you’d be.  Something went wrong along the way and things just didn’t turn out as you expected.  You’re unhappy, miserable, and regretting things.  Now come back to the present and ask yourself, what would I have done different to change that regretful outcome?  Maybe 6 months from now that diet didn’t work and I actually gained weight.  I may have regretted not working out 6 days a week, or eating that bag of potato chips every night.  Six months from now I may have failed my Chemistry class.  I may have regretted not studying enough, or asking for extra help from my professor.  Or maybe 6 months from now I’ve missed my sales goal again.  I may regret not making those extra calls each day when I quit at 5 pm.  I might regret not going to a networking event because it dug into my personal time.

Regardless of whether you have a personal or professional regret, using the positive power of regret may just help you make a different decision in the present that results in a better outcome in the future.  Regret can be a powerful tool when combined with visualization.  Visualize yourself in that unhappy moment, the failure you may feel, the disappointment that weighs on you.  Now take those feelings and ask what would I have done differently?  Regret often times gives you a second chance if you embrace it properly.

As Henry David Thoreau said, “Make the most of your regrets; never smother your sorrow, but tend and cherish it till it comes to have a separate and integral interest. To regret deeply is to live afresh.”

Why Failure is Your Friend

On By Joe DeRosaIn LeadershipLeave a comment

Failure

Years ago I read the book Failing Forward by John Maxwell and it had a profound impact on my life. I grew up in an ultra competitive home where me and my sisters were raised to believe that failure was not an option. As I entered the workforce and began my career I carried this belief with me only to learn, in short order, that failures can happen regardless of the actions taken.

From bad bosses (you know who you were), to poorly run companies (you know who you were as well) to jobs I simply didn’t like, failure began to approach my doorstep uninvited. I worked hard, pressed forward, acted with persistence and determination and still experienced my share of failures.  I’ve missed sales numbers, hired the wrong people, and had sales and marketing campaigns fall flat.  Yup, I’ve seen my share of failures.

Sometime after turning 40 I began to view things differently. For the first time I was able to look back at my failures not as failures but as critical learning events that took place at a moment in time. I’ve been battle tested, failed at times, yet have come out stronger each and every time.

We learn when we fail. In fact I’d argue the quality of education we get from failure is vastly better than the education we get from success. Success is simply the culmination of multiple failures. If at first you don’t succeed, try, try again. The greatest inventions ever were the result of countless failures. Many of the world’s most deadly diseases were cured only after countless failures while looking for a cure. Thomas Edison once said he it took more than 10,000 tries to invent the light bulb.  What if he gave up at 9,000?  I’d hate to think I’d be writing this in the dark.

The point is that we learn from our failures…if we allow ourselves to.  Here are 3 things that failure helps to improve:

  1. Decision making.  Making decisions is a tough business.  It requires speed, thoughtfulness, intuition, and experience.  Experience comes through both failure and success.  The more you have of both the better decisions you will make.
  2. Mental health.  The sooner you embrace failures as your friend and not your enemy the quicker you’ll be able to look at failure for what it is…a teacher.  You fall off your bike and you know it’s not the end of the world so you get back on.  You get laid off from a job and find another so now you know that losing a job isn’t a life sentence.
  3. Leadership.  Personally I want to work for someone who’s failed…at least a few times.  I’m much more willing to march into battle behind a battle-tested leader than someone who is entering their first rodeo.  Leaders who have lived the highs and lows are typically more stable offering a steady hand in times of stress as they’ve seen it before and know they can navigate through it.  While it may sound odd to say, failure is one of the biggest ingredients to building confidence.  The more you know you’re capable of handling the more confident you will be in yourself.

So rethink your opinion of failure.  It really is your friend if you let it be.

The Secret to Leading a National Sales Team to Success? Communication.

On By Joe DeRosaIn Leadership, Sales1 Comment

Win

Vince Lombardi said, “Coaches who can outline a play on a blackboard are a dime a dozen.  The ones who win get inside their player and motivate.”  This insight from Coach Lombardi speaks to the necessity for all leaders to understand their players and instill confidence while inspiring a desire for to achieve greatness.

Running a national sales organization is difficult. There are numerous challenges that come into play that every leader must deal with on a regular basis.  Cultural differences, time zones, and competition are just a few of the most pressing items that every sales leader encounters.

While there are many critical characteristics that make up a great national sales leader one stands above the rest…communication.  Communication is both art and science.  At its most effective level communication is a two-way street.  A give and take.  A back and forth.  It requires research, listening, understanding and patience.  Good communicators know what to say.  Great communicators know how to say it and when.  The right message delivered at the wrong time, in the wrong venue, or with the wrong tone can be just as disastrous as delivering the wrong message.  Great leaders know their people.  They understand what drives them.  What makes them tick.  Because of their deep insight into their people they are able to communicate at a higher level than those leaders who don’t take the time to get to know their people.

To be a great communicator you must do these 6 things:

  1. Educate yourself in your area of expertise.  It always amazes me how some folks believe that because they’ve been “in the business” for 10, 15, or 20 plus years they just know it all.  Their arrogance has misled them providing a false sense of security.
  2. Get to know your team.  Really get to know them.  Spend one-on-one time with them to understand who they are, what’s important to them, where they want to go, and when they’d like to get there.  Listen to them and be sure to focus all your attention on them.  We’ve all had those meetings where the person we’re talking to has “wandering eyes” and you just know they’re not hearing you.
  3. Practice.  Use a mirror.  Even after more than 25 years of building and leading large teams I still practice my message in front of a mirror.  Facial expressions are just as important as your message.  If the two appear disconnected your credibility goes out the window.
  4. Show empathy.  As the saying goes, “people don’t care how much you know until they know how much you care.” Empathy can only be developed when you take a genuine interest in helping others.
  5. Do it often.  The more you communicate with the right message the more transparent you become.  After all that’s what people want…transparency.  The ability to know what to expect without surprises is what builds credibility.
  6. Be clear.  Say what you mean.  Minimize the buzz words, big words, and impressive phrases.  No one cares how smart you sound.  They’re only interested in whether what you do can help them meet their needs.

Give it a shot and let me know how it works!

Where To Look When Customer Attrition Ticks Up

On By Joe DeRosaIn UncategorizedLeave a comment

Where To Look When Customer Attrition Ticks Up.