How effective is your Go-To-Market Strategy?

Developing a winning Go-To-Market strategy includes having deep insights into your markets, accounts, and buyers.  It requires a compelling brand message, and the right sales coverage.  Two very important components to assess the effectiveness of a GTM strategy include knowing what’s important – KPIs, and how your strategy is tracking against those KPIs.

Check out my blog on 7 KPIs to Evaluate Go-To-Market Effectiveness.