Developing a winning Go-To-Market strategy includes having deep insights into your markets, accounts, and buyers. It requires a compelling brand message, and the right sales coverage. Two very important components to assess the effectiveness of a GTM strategy include knowing what’s important – KPIs, and how your strategy is tracking against those KPIs.
Check out my blog on 7 KPIs to Evaluate Go-To-Market Effectiveness.
Joseph DeRosa 