Selling isn’t about winning or losing.  It’s not about money, trips, plaques, or prizes.  Selling is not an easy job, nor should it be a job to kill time until the “real thing” appears.   It’s not a set of activities, calls, presentations, or ratios.

Selling is about helping others.  Helping others solve problems and improving lives in the process.  Simply put, to sell is to make something, or someone better.  If what you’re offering for sale doesn’t provide some improvement over the status quo you have no sale.  The key is to understand your buyer well enough to know exactly how your product or service will improve their life or business.

People know when they’re being sold.  They also know when they feel they’ve been helped.  Seek first to understand before being understood is a good way to approach helping others.  Set out to help others and the sales will follow.