When the Ground Shifts Great Leaders Rise

A leader’s mettle is tested not when things are going well, but when the ground beneath their team begins to shift. In times of uncertainty—when teammates feel unstable, insecure, or even afraid—a leader’s ability to show empathy is not a soft skill; it’s an essential one. Empathy calms fear. Clarity inspires action.

To lead effectively through uncertainty, leaders must remain steady while heightening their awareness. That means increasing observation, listening more intently, asking better questions, and keeping an eye not just on their own industry but on broader market dynamics. The best leaders resist the temptation to retreat inward; instead, they lean outward—with curiosity.

Whether you’re leading a small team or sitting in the C-suite, embracing a learner’s mindset is non-negotiable—especially in times of disruption.

For many of us, the Global Financial Crisis (GFC) was our first major test. The markets crashed. Unemployment surged. The very concept of “underemployment” became part of our daily lexicon. Household names like Bear Stearns and Lehman Brothers vanished. Confidence was shaken to the core. And yet, what helped steady the ship were leaders who had prepared for the unthinkable—people like Jamie Dimon and Warren Buffett—leaders who didn’t just react, but responded from a foundation built long before the storm.

Then came COVID-19, a global pandemic that affected not just our financial systems, but our health and our sense of safety. This time, the fear wasn’t of a market crash, but of mortality itself. People didn’t just worry about their retirement—they worried about whether they’d see another holiday with loved ones.

Since then, we’ve seen crisis after crisis: recessionary pressures, global supply chain disruptions, inflation driving up the cost of everyday goods, and now economic tension from shifting tariffs. Each wave has added more complexity to the leadership equation.

These moments trigger real, raw human emotion—and effective leaders don’t ignore them. They acknowledge them. They listen. They empathize. And most importantly, they act. Not with blind optimism, but with grounded confidence. They communicate a vision that’s both viable and realistic.

I still remember Jamie Dimon’s reference to JPMorgan’s “fortress balance sheet” during the GFC—a symbol of preparation and calm. I think of Warren Buffett investing in GE, a deliberate move to signal faith in the future.

But leadership isn’t limited to boardrooms or trading floors. It happens every day—in small businesses, city governments, classrooms, hospitals, and homes.

In uncertain times, the best leaders become anchors.

They don’t pretend to have all the answers. Instead, they stay steady, remain curious, and lead with conviction. They inspire trust not by avoiding reality, but by facing it—and showing others how to move forward, together.

The question for every leader today is not if another crisis will come, but when. The better question is:

When it does, who will you be for your team?

Leading Through Fear, Uncertainty and Doubt

From What’s In It for Me (WIFM), to Keep It Simple Stupid (KISS), there are countless acronyms we’ve all heard, and used, throughout our careers. Given today’s challenging climate, a leader’s mettle is tested in times of (FUD) fear, uncertainty and doubt. Leading from the front when the wind is at your back is far easier than walking into gale force winds in your face. Said differently, any average leader can lead with tailwinds, but high performing leaders are those that can advance the cause in the face of the strongest headwinds…in the face of fear, uncertainty and doubt.

Many of us are having to do just that today – lean into the headwinds. Macro conditions are reeking havoc on buyers and accelerating the FUD factor. As buyer behavior changes, FUD spills over into our teams…how can it not? As I spend time self-reflecting on the leadership behaviors and attributes that I have experienced during other times of fear, uncertainty and doubt, including Y2K, the dot-com bust, 9/11, and the Great Recession to name a few, it became evident to me that:

  • Leaders must balance confidence and reality with empathy. Too much confidence makes you appear disconnected. Too much reality can create more fear. Empathy makes you human…relatable.
  • Leaders need to be curious. In times of FUD, leaders need to ask questions. Go deep. Get under the covers. Learn first hand what’s going on. Your curiosity is responsible for identifying new paths forward for your team thereby calming the troops.
  • Leaders need to have courage. Not every decision will be right. In fact, many will be flat out wrong…once you have hindsight. You make the best decisions you can, in the moment, with the best available data…and own it.
  • Leaders need to have conviction. The decision is your decision. Right or wrong, you own it. There’s no escape. The art of decision making is knowing when to lean in, and knowing when to admit that a course correction is necessary.
  • Leaders are responsible for identifying and communicating the silver lining. Economic cycles come and go. History tells us that there are bull markets, and there are bear markets. Markets move. Every rain storm is preceded by sunny skies, as well as being followed by sunny skies. It’s the leaders job to reassure their teams that while it may be raining at the moment, the sun will in fact shine again…that’s a fact.
  • Finally, leaders need to be visible, in the trenches, shoulder to shoulder with their teams. Great leaders don’t hide behind Zoom, or a curtain, (we used to refer to the ivory tower), but instead face the same heat/fire their people face with customers, vendors, suppliers, investors, etc. After all, as Stephen Covey said, “people don’t care about how much you know until they know how much you care”. Great leaders demonstrate this by being present.

Recently I had a conversation with a colleague. Story telling, analogies, and metaphors have always been my go-to communication style. I got to thinking about our role as leaders as it relates to a ship’s captain…

The waters are rough…it’s beyond your control…

The ship is creaking and rocking…you can’t control that…

As captain you’re not sure whether the boat will stay together or start breaking apart…you can’t control that either…

You embrace the storm knowing you’ve sailed through storms before and made it through…this experience gives you conviction…

You’ve carried your crew through rough waters before and they’re counting on you to get them to solid ground…

You chart your course and sail into the wind…this is your decision…

While your internal doubts may be high, you push those doubts into a corner of your brain and lock them there while you focus on sailing through the storm and delivering your crew to solid ground…

You never give up fighting for your crew. That’s the captain’s job.