Strive For Mastery, Not Perfection

obi-wan-kenobi

Recently I was having a conversation with a long-time mentor, coach, and friend.  I was sharing my thoughts on a new endeavor and happened to mention that I was “trying to perfect” the thing I was working on, before attempting to market it.  My mentor stopped me in my tracks and said, “Not perfect.  Don’t focus on perfect, you’ll never get there.  Focus on mastery.  You want to be a master.  No one is perfect, nor will anyone ever become perfect.  But you can become a master.”

While certainly a profound statement, it wasn’t the first time I had heard this.  In fact, I recently went back and re-read one of my favorite books by Seth Godin, Linchpin. For Seth fans, you’ll know that he strongly believes in creating remarkable experiences.  In Linchpin he talks about being an artist.  Making your work, art…and art by definition isn’t perfect.  Some of the most valued art in the world is not “perfect”, instead it was created by a master, and even loved for its flaws.

Mastery is an ongoing journey while perfection suggests you’ve arrived, you’ve made it, you’re done.  What lies after perfection?  What’s left to learn?  What’s left to develop? What’s left to explore?  What’s left to invent?  The world is a timeless collection of things and events that simply prove perfection isn’t possible.  Instead, the world is changing, evolving, reinventing every day, minute, and second.

So with that, I will begin reframe my perspective to focus on mastery rather than perfection.  By accepting mastery as my goal versus perfection, it empowers me to accept life’s fact that there’s always something new to learn and invent.  Will you join me on the journey to mastery?

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3 Quick Ways to Know if Your Team is Sales Enabled

Detective

You’ve got a great product, competitive pricing, and best-in-class service. Your revenue numbers should be exploding and new recruits should be beating your door down for the chance to work with you. But none of that is happening. Revenue is flat, turnover is higher than average, and your sales team can’t seem to provide accurate forecasting that you can depend on. So what’s wrong?

For the moment we’re going to focus on your sales efforts and put Marketing to the side. You seem to have many positives in your direction but progress is alluding you and your team. Start by probing into these 3 areas of your Sales team:

  1. Education. Knowledge is only powerful if the owner knows how to apply it. What’s your philosophy on learning? Do you run your team through sales training and consider it a box checked off? How much self-educating and self-development is taking place? Are you encouraging your team to expand their horizons beyond what you’re providing them? What actions are you taking to facilitate or develop a learning culture? Without continuous education and learning your team is at a disadvantage.
  2. Resources. How well equipped are your sales people? The best warriors need weapons. A sharpshooter can’t perform without bullets, nor can a drummer play without sticks. Your sales people need tools. They need resources. Resources could include a killer website, an eBook, a webinar, or podcast. No matter what the product or service is that you’re providing, your team needs tools. It’s been reported that the average B2B buyer consumes 6 pieces of content before making their purchase. The days of a handshake and charismatic smile winning the deal are over. In the “age of the buyer” the demands are much greater for tangible value.
  3. Application. Simply having the knowledge along with great tools still isn’t enough. Direction on how to apply that knowledge and those tools is critical. This is where the true “enablement” piece of Sales Enablement happens. Navy Seals aren’t great just because they are educated on warfare tactics and have great weapons. Seals are awesome warriors because they are taught how to use their knowledge and resources available to win the fight. The same is true in Sales. Great content and an impressive presentation are meaningless if the sales person doesn’t know how to present them. Are you providing application training?

To create a winning Sales team requires great talent, an executable strategy, clear tactics, knowledge, tools, and application training. Pulling all these pieces together is called Sales Enablement. If you’re struggling to hit your number step back and ask yourself, “What am I doing to enable my team to win?” If you don’t have a clear answer to all 3 areas above start there and begin developing them.

Leader or Executive – Which Are You?

Washington

The dictionary defines an executive as someone who has administrative, or supervisory authority within an organization.  A leader is defined as simply one who leads.

I’ve been blessed throughout my career to have encountered some of the best leaders in the business world. Many of these leaders took a personal interest in me and my development. The coached me. Guided me. Taught me.  They invested in me. These same leaders who I once worked for have become mentors later in my career.  They are the same people I turn to for coaching and advice today who taught me years ago. They stood by my side then and they’re still with me today.

From them I learned the importance of kindness, and the power of paying it forward in the business world. And just how do you pay it forward in the business world?  By leading. Just as I had someone take an interest in developing me, I too have taken people under my wing to teach them.  Leadership is about giving not taking. Taking is easy.  Giving is tough.

Leaders inspire. They provide vision. They create excitement. Leaders instill trust. They stand firm in the face of adversity. They provide strength and confidence. Leaders create an environment where learning takes center stage.  They have a beginners attitude.  I’ve worked for plenty of executives who believe they know everything, yet I’ve never worked for a leader who behaved that way.  Leaders know that to continue leading they must continue to learn. When the learning stops, so does the leading.

The good news is that it’s a choice.  It’s a conscious choice to lead.  It takes time, courage, discipline, a sense of humor, and perhaps most importantly leadership takes commitment.  Commitment to keep learning, to keep teaching, to keep giving.  I’ll take a leader any day of the week over an executive.

Taking The Lead Vs. Being a Leader

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I’ve built many sales and marketing teams over the years.  I’ve led many to success and some to failure.  Throughout my career I have learned a great deal about leadership and leading people to achieve a desired goal.  One of the important facts I’ve learned over the years is that there is a clear difference between taking the lead and being a leader.  Having a true understanding of this difference helps to effect the best possible outcomes.

The difference between taking the lead and being a leader is quite simple.  When you take the lead you exert control.  You see examples of people taking the lead everyday throughout the world.  Kids take the lead to be the captain of the kickball team at lunch.   Executives maneuver to take the top spot in a company that may be floundering.  Yet these examples and others like them do not demonstrate leadership.  They simply showcase situations that arise where there is a vacuum at the top and any opportunistic person has the chance to step in and take control.  But that’s not leading.

Taking the lead involves control.  It often times results in a new regime rising to the top that is less focused on the team and much more  focused on an individual or small group of individuals.  This is not to say that in times of need that someone with noble intentions can’t rise to the top and become a leader.  Those situations do happen but are less likely when there is a leadership vacuum at the top.

The most significant difference between taking the lead and being a leader boils down to one ability.  The ability to inspire.  Great leaders inspire.  They get people to dream big, to not accept the status quo, to challenge conventional thinking without fear of embarrassment or disappointment.   The best leaders inspire people to own their own destiny.  To not settle for mediocrity.  To live the change we want to become, as Gandhi said long ago.  Leaders who are able to inspire possess a quiet confidence.  A sense of conviction that is both strong but flexible.  Strong leaders are learners and adapters.  They are able to see things as they are while formulating a plan to shape the future they intend to create.  They are driven by the need to be of value, and of service, to others and they inspire the very best from each of us while doing so.

These highly favored leaders are those  individuals that we all like to follow, to watch, to cheer on.  These are the people who make us feel confident in the value of our personal contributions, and are able to rally a diverse group of folks to charge off in a common direction.  They inspire each of us to reach for, and obtain greatness.  They are the real leaders.

The Human Equation – Building Relationships That Last

relationships

Human beings are emotional creatures. We long to connect, to be seen, heard, felt, and understood. We strive to make good first impressions because we know what’s at risk if a first meeting goes wrong. Acceptance and recognition are perhaps cornerstones of what makes us human. We want to be part of the pack, to run with the herd. We crave recognition for what we contribute, and how we perform. Every race, every culture, every civilization yearns to feel united.

In business or in our personal lives the relationships we establish and maintain will ultimately determine our level of success, happiness and fulfillment. Building relationships is hard work. Don’t let anyone tell you different. Know this…the best things in life take time and a lot of hard work. Healthy, productive, and positive relationships are no different. And also know it’s a two-way street. The best relationships are not just about you, they are about the greatness that is produced as an output of two people, parties, partners, etc, coming together. With all great relationships the sum of the whole is much stronger than the sum of the parts.

Two specific elements are necessary for all great relationship to take seed: trust and authenticity. Both are difficult to establish but for different reasons. Trust requires risk and is a gift given to others. Authenticity requires truth and is a gift given to yourself.

Lasting relationships are built upon trust. Both parties must trust that the other has their best intentions in mind and in heart. If there is doubt in either, then trust does not exist. If breached, trust is very difficult to re-establish…perhaps impossible. Taking advantage of someone is the surest path toward damaging trust. In the business world this might look like playing hardball with pricing, financial compensation, terms and conditions, or a legal but perhaps unethical use of leverage. Doing what’s right is not the same as doing what is legal. My first boss taught me an important lesson….”if it’s right for the customer, and right for the business, and assuming it’s legal, then do it.” Notice the legal aspect is a given. It’s like integrity…it’s a must…it has to be there. Assuming it is, then focus on doing the right thing for the customer, friend, spouse, partner, etc., first…everything else follows.

Trust also is a reflection of character – acting authentically. Doing what’s right when no one else is looking. In the business world it is often easy to confuse charisma with character. I’ll write more on this subject in a future blog.

Authenticity requires self-awareness. You may be thinking that you’re already self-aware and if you are that’s awesome. But for most people the exercise of becoming self-aware is ongoing. It’s not a one and done. It’s a continuous assessment of yourself, your goals, your ideals, your philosophies, and your priorities. As circumstances change you need to reassess yourself. This is how many people get lost in their circumstance as opposed to remaining true to themselves…being authentic. No place is this more visible than in business or in the world of celebrity. As people acquire more power, money, and material things, they risk becoming out of balance between their circumstance and their “self”. To remain in check ask these two questions periodically: what is the most important thing in my life, and are the things I am doing aligned with what I’m saying is the most important thing?

By operating from a truly authentic place, you will be able to develop long-lasting relationships. You will develop a reputation as being someone who is trustworthy, loyal, and committed to doing the right thing. Before long you will sought after for your insights, ideas, and relationships.