Planning is important. Training is important. People knowing what the goal is, and the actions necessary to attain the goal is critical. But great planning and training is not enough to beat your competition. Companies spend millions each year doing both. The infamous “strat plans”, and training sessions, and off-sites all take time and money. Yet the list of companies that actually execute on their plans and achieve their goals is a much shorter list than those that fail. So what’s the lesson that business can take from the military when it comes to successfully executing a strategy? The answer is organization.
A well-trained employee (solider) can not be effective operating in an unorganized environment. A fairly trained employee operating in a highly organized environment can be very successful.
Current military leaders suggest that an enemy who is well-organized – regardless of training – is the enemy to be feared. Likewise, companies with strong organizations, processes, infrastructure, and culture of execution, will take the talent they have and win nearly every time. This understanding is summed up by the great management consultant Peter Drucker who said, “No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.”
Are you organized? Is your company? Your department? Do you have goals that are clear and understood by your entire team? Have your “organized” your business around meeting those goals? Or have you simply created a new goal to execute within an existing organizational structure?
Goals change each year. Sometimes more often depending on circumstances. That’s the nature of business. If all you do is change the goal without organizing you business around the specifics of that goal you’re bound to fail. The old saying, “what got you here won’t get you there” will prove correct. Take the time to test your goals against your current organization structure. Chances are you’ll quickly identify gaps in your structure that may prevent or hinder the achievement of those goals. Act quickly to identify them and address them. Once you do…you’re on your way to successfully executing your plan.