Leading Through Fear, Uncertainty and Doubt

From What’s In It for Me (WIFM), to Keep It Simple Stupid (KISS), there are countless acronyms we’ve all heard, and used, throughout our careers. Given today’s challenging climate, a leader’s mettle is tested in times of (FUD) fear, uncertainty and doubt. Leading from the front when the wind is at your back is far easier than walking into gale force winds in your face. Said differently, any average leader can lead with tailwinds, but high performing leaders are those that can advance the cause in the face of the strongest headwinds…in the face of fear, uncertainty and doubt.

Many of us are having to do just that today – lean into the headwinds. Macro conditions are reeking havoc on buyers and accelerating the FUD factor. As buyer behavior changes, FUD spills over into our teams…how can it not? As I spend time self-reflecting on the leadership behaviors and attributes that I have experienced during other times of fear, uncertainty and doubt, including Y2K, the dot-com bust, 9/11, and the Great Recession to name a few, it became evident to me that:

  • Leaders must balance confidence and reality with empathy. Too much confidence makes you appear disconnected. Too much reality can create more fear. Empathy makes you human…relatable.
  • Leaders need to be curious. In times of FUD, leaders need to ask questions. Go deep. Get under the covers. Learn first hand what’s going on. Your curiosity is responsible for identifying new paths forward for your team thereby calming the troops.
  • Leaders need to have courage. Not every decision will be right. In fact, many will be flat out wrong…once you have hindsight. You make the best decisions you can, in the moment, with the best available data…and own it.
  • Leaders need to have conviction. The decision is your decision. Right or wrong, you own it. There’s no escape. The art of decision making is knowing when to lean in, and knowing when to admit that a course correction is necessary.
  • Leaders are responsible for identifying and communicating the silver lining. Economic cycles come and go. History tells us that there are bull markets, and there are bear markets. Markets move. Every rain storm is preceded by sunny skies, as well as being followed by sunny skies. It’s the leaders job to reassure their teams that while it may be raining at the moment, the sun will in fact shine again…that’s a fact.
  • Finally, leaders need to be visible, in the trenches, shoulder to shoulder with their teams. Great leaders don’t hide behind Zoom, or a curtain, (we used to refer to the ivory tower), but instead face the same heat/fire their people face with customers, vendors, suppliers, investors, etc. After all, as Stephen Covey said, “people don’t care about how much you know until they know how much you care”. Great leaders demonstrate this by being present.

Recently I had a conversation with a colleague. Story telling, analogies, and metaphors have always been my go-to communication style. I got to thinking about our role as leaders as it relates to a ship’s captain…

The waters are rough…it’s beyond your control…

The ship is creaking and rocking…you can’t control that…

As captain you’re not sure whether the boat will stay together or start breaking apart…you can’t control that either…

You embrace the storm knowing you’ve sailed through storms before and made it through…this experience gives you conviction…

You’ve carried your crew through rough waters before and they’re counting on you to get them to solid ground…

You chart your course and sail into the wind…this is your decision…

While your internal doubts may be high, you push those doubts into a corner of your brain and lock them there while you focus on sailing through the storm and delivering your crew to solid ground…

You never give up fighting for your crew. That’s the captain’s job.

Growing Through Adversity

Positive growth can happen even under the toughest of conditions. Perseverance, determination, and the ability to adapt are what’s needed to push through the challenges and capture the growth that’s yours. New skills, new perspectives, new ideas.

As I walked around our property today I saw this beautiful petunia growing in-between some pavers. Oddly this is not a flower we have planted anywhere on our property, yet here it is. With temperatures in the high 90’s this past week, and no rain or water, seeing this thing of beauty grow in the most difficult conditions made me realize how possible growth is in any environment.

It reminds me of the line in Jurassic Park – “Life will find a way.” You really can do anything you set your mind to.

Thoughts on Leadership

“He who cannot be a good follower, cannot be a good leader” ~ Aristotle.

Great leaders possess empathy and emotional intelligence. Caring enough to ask, and then listening, is the beginning for all great leaders. Charting a course that depends upon the contributions of others requires courage, fortitude and judgement. Leaders understand they are nothing without followers. Great leaders know that their success depends on the relationships they have with those followers. Trust, respect, and caring are ingredients that strengthen the bond between a leader and his, or her followers.

People want to know how much you care before caring about how much you know. Asking versus telling, guiding versus directing, teaching versus demanding, coaching versus demeaning…these are just some ways to demonstrate great leadership.

Leading others requires the leader to be vulnerable. It requires experience and judgement. Good judgment comes from experience, and experience comes from bad judgment. There’s no shortcutting experience. You make the best decisions you can given the information at hand. Hindsight will always be 20/20, but we must live in the present which means the possibility of making a bad decision exists for each of us every day.

Embrace the learning. Be curious. Engage others and listen…truly listen. Open your mind to new perspectives. Create a list of leaders you admire and the attributes they possess that you strive to emulate. Getting comfortable being uncomfortable is the path to growth. Try many things. Fail fast. Don’t worry about being wrong. Nothing of greatness has ever been created on the first attempt. Diamonds take billions of years to create. The first mobile phone was a brick. The first car came in only black and had no windshield wipers. Progress takes time. The key is to keep moving, observing, doing, learning, adjusting. Trying to live life without failure is a wasted life. Life without failure is a blank canvas.

“We all want progress, but if you’re on the wrong road, progress means doing an about-turn and walking back to the right road; in that case, the man who turns back soonest is the most progressive.” ~ C. S. Lewis

A Thought on Empathy

Life is about perspective. It’s how we experience situations and the lens through which we view things…good, bad, or indifferent. Empathy is a powerful attribute for us all. Being able to relate to each other is what makes human beings…human.

I just watched the movie The Forgiven starring Forest Whitaker and Eric Bana. This movie is based on real events that took place in S. Africa. It is incredibly moving and serves as proof that it is possible – even under the worst circumstances – that we can all find common ground, forgive when needed, and find a positive path forward. Rarely have I seen something so powerful in a film.

#Empathy

#Coaching

#Selfimprovement

#SelfAwareness

Type A Personalities – 3 ways to confront anxiety

Worker thinks solution of his problems

Hard charging, Type A personalities, often struggle with taming their fear of failure.  Most would agree that fear, when kept in check and under control, is an emotion that can both protect and propel us.  Understanding the cause of the fear you’re experiencing is the first step to developing a plan to calm it, contain it, control it.

Anxiety is the result, or symptom, of fear. If I fear I won’t be able to hit the ball, anxiety causes me to dread my up-at-bat.  If I fear I will fail my statistics class, then anxiety will kick in and cause me to block any learning that will ultimately help me pass the class. If I fear I will miss my monthly sales number, my anxiety will cause me to go into rapid-fire mode doing as many things as I can simply to create the appearance that I’m working hard.

Anxiety perpetuates fear, creates the stress, and force, strong enough to shut you down.  Dealing with anxiety is critical to successfully navigating change, taking risk, and managing failure.  Here are 3 ways to keep your anxiety in check:

  1. Ask the question “why not me?” When we think we will fail it is because we don’t feel competent, smart enough, savvy enough, or insightful enough to win.  Why not? Rather than thinking about the failure, replace that thought with the question why not me.  I’m smart, why not me?  I’m intelligent, why not me?  I’ve accomplished a number of great things, why not me?
  2. Turn anxiety into excitement. Replace, what if I fail, with what will I learn? Replace what if this doesn’t last, with how much better will I be no matter how long this lasts?  What will I have experienced that will make me more valuable, more fulfilled?
  3. Breath. The power of 10 minutes of just breathing is quite powerful.  Call it meditation, self-reflection, self-empowerment, or self-love, whatever you call it the purpose of this 10 minutes is to rebalance your inner self.  To bring calm to any internal bubbling that’s taking place.  There are thousands of books on this subject, apps for your smartphone, and calming music for your ears.  Get one, or some, but act now to calm the storm from building.

The Customer Mindset

MyBook

Developing strategies to grow revenues really excites me.  It’s what gets me jazzed.  Ideating, innovating, and brainstorming, mixed with good old fashion common sense usually always provides the best path forward.  The key is listening.  Listening to the business, the market, the employees, and most importantly listening to your buyer.

I’ve spent the last decade studying, observing, learning, testing, and monitoring results that are achieved with various go-to-market strategies.  Many companies spend too little time developing the strategy and plan to take their product or service to market.  They make or produce something, price it, and give it to Sales to sell.  Make it, and they will come.  Not really.

The Age of the Customer has arrived.  No longer does the sales person control the sale.  If you believe your sales team is in control think again.  The buyer has all the control.  Many well-respected sources indicate up to 70% of the buying process being complete before a buyer meets with a sales person.  Your buyers have looked you up, researched you, watched you, and asked about you before you even knew they existed.  Do you know where they found you?  Do you know who they talked to along the way to ask for advice or opinions?  Do you know what they read to educate themselves on this purchase?  This is all very important work.

I am proud to announce my new book The Customer Mindset: Thinking Like Your Customer to Create Remarkable Results.  I wrote this book to provide an actionable roadmap for those charged with growing revenues. The book is filled with real-life stories, frameworks, and methods for mapping your buyer’s journey.  By creating a visual map of the journey your buyer takes on their way to the cash register, you will be better able to create a sales and marketing process that assists in this journey.  Remember, the buyer is in control.  Once you recognize and accept that, then you can get started focusing on how to help them through their journey versus spending your time trying to figure out how to sell them.

I want to thank the more than 5,000 readers of my blog who inspired me to go deeper.  To provide more detail.  To be more prescriptive.  Thank you so much.  I also want to thank David Moncur who has been a great friend and inspiration, not to mention the best creative mind I’ve ever worked with.  It is his firm, Moncur, that designed the awesome cover – front and back – of my book.  Thanks David.

I hope my blog, my book, and my stories continue to help you grow your business by providing strong leadership, innovative thinking, and a discipline to focus on doing the right things that maximize your results.

An Execution Lesson for Business – Compliments of the Military

McChrystal

Planning is important. Training is important. People knowing what the goal is, and the actions necessary to attain the goal is critical.  But great planning and training is not enough to beat your competition.  Companies spend millions each year doing both. The infamous “strat plans”, and training sessions, and off-sites all take time and money. Yet the list of companies that actually execute on their plans and achieve their goals is a much shorter list than those that fail. So what’s the lesson that business can take from the military when it comes to successfully executing a strategy? The answer is organization.

A well-trained employee (solider) can not be effective operating in an unorganized environment.  A fairly trained employee operating in a highly organized environment can be very successful.

Current military leaders suggest that an enemy who is well-organized – regardless of training – is the enemy to be feared.  Likewise, companies with strong organizations, processes, infrastructure, and culture of execution, will take the talent they have and win nearly every time.  This understanding is summed up by the great management consultant Peter Drucker who said, “No institution can possibly survive if it needs geniuses or supermen to manage it.  It must be organized in such a way as to be able to get along under a leadership composed of average human beings.”

Are you organized?  Is your company?  Your department?  Do you have goals that are clear and understood by your entire team?  Have your “organized” your business around meeting those goals? Or have you simply created a new goal to execute within an existing organizational structure?

Goals change each year.  Sometimes more often depending on circumstances.  That’s the nature of business.  If all you do is change the goal without organizing you business around the specifics of that goal you’re bound to fail.  The old saying, “what got you here won’t get you there” will prove correct.  Take the time to test your goals against your current organization structure.  Chances are you’ll quickly identify gaps in your structure that may prevent or hinder the achievement of those goals.  Act quickly to identify them and address them.  Once you do…you’re on your way to successfully executing your plan.

Your Ability To Change Determines Success or Failure

 

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Our ability to change determines our probability to succeed. Of course success has many definitions. Success may look like a college degree, a new car, losing weight, obtaining financial freedom, paying down debt, finding a new job, rescuing an animal, raising money for a nonprofit, starting a business, or growing a business.

No matter what you’re doing in life, your ability to manage change, embrace change, affect change, and ultimately lead change will determine the outcomes you produce. When people fail to change they don’t grow. They don’t expand their knowledge, or insights, or perspectives. They remain static within a dynamic world. When businesses fail to change the results can be stressful and sometimes catastrophic.  Downsizing, layoffs, reorganizations, increased leverage, bankruptcy, and in worst case scenarios complete shut downs happen due to a failure in the ability to change.

How can you prepare for change?

  • Read more, and if you’re not reading at all, get started. Create a mix of categories including business, leadership, inspiration, fiction, and history. There is so much to learn from others who have come before us, as those who are currently on their own journey.
  • Conduct a personal self-assessment. What are your strengths? Stop worrying about your weaknesses. Play to your strengths. In baseball, pitchers are known for having a perfect pitch. Could be their fastball, curve, slider, etc. Perfect your strengths so much so that your weaknesses are irrelevant.
  • Find a mentor. Someone who will be brutally honest with you about you. A great mentor will help you become more self-aware. They can identify blind spots. Blind spots may or may not be weaknesses. The key is to understand what they are, where they are, and when they show up. A blind spot may be how your temper flares when things don’t go your way. Once you’ve identified the blind spot you can work on techniques that can help change your behaviors.
  • Accept who you are. Sometimes the changes required to go from Point A to Point B do not align with your “who”. Don’t settle. When you attempt to do things that don’t align with who you are authentically, you will create stress in your life, and in the lives of others. Be happy with who you are. Don’t try to be someone you’re not. Once you’ve accepted who you are you can chose those situations or activities that excite you from a change perspective. If you love turnarounds but hate mature businesses, don’t force a change to work at a mature business. You love the excitement of turning something around. Chose to do that and whatever changes you’ll face in a turnaround situation you’ll embrace and thrive upon.
  • Reflection time. Build time into each day to reflect. Just 15 minutes each day will help you sort through what happened, how you acted, and the outcomes. More than likely you’ll arrive at the realization that a different action would have created a different reaction. It’s cause and effect. Take the time to think about your day, those you encountered, and what took place.
  • Ask for help. Change is tough. Even if you’re changing an area that excites you, inspires you, and motivates you, chances are it also scares you. Going through change alone is even scarier. Having a strong support network is critical. Family, friends, mentors, leaders and teammates can help you with change. I also personally believe that having a strong spiritual belief and faith provides a sense of calm during the storms of change.

Is it time to change?

The-Rol-of-Good-Communication-Skills-While-Introducing-Change

With nearly 200,000 books on “change” for sale at Amazon.com you can bet people are trying to understand change in their lives.  Whether it’s a new job, new boss, your first child, a different diet or a ruptured disc, chances are someone somewhere is trying to understand how it will affect their life.

Some companies spend years and countless resources to avoid change.  They operate under the “if it’s not broke, don’t fix it” model.  This mindset stifles innovation and simultaneously sends a message to employees to not try new things.  Sure we can all agree that New Coke’s introduction in 1985 was a miss.  It resulted in a drop in market share and ultimately ended in 2002 as Coke brought back the “classic”.  New Coke however represented a change.  It represented innovation regardless of the outcome.  Think about it.  Steve Jobs introduced the first PDA, Newton, in 1993 and just 5 short years later it was discontinued.

So when should you change?  Is change mandated by a timeframe?  Does your competition drive when you change?  Does your boss require you to change, or a merger that results in a new management teams arrival force a change?  Is it a measure of market share?

There’s no one way to advise someone, or a company, when the right time is to change.  My belief is that it’s better to change before change is forced upon you.  However, if you have a change mindset chances are you view change as a learning experience.  A way to grow.  A chance to expand your horizons.

In the movie, The 100 Foot Journey, Helen Mirren’s character, the owner of a one-star French restaurant who is in relentless pursuit of her second star, asks Manish Dayal’s character, a chef, why he changed a 200 year old recipe.  His response? “Maybe 200 years was long enough.”

Don’t change for the sake of change.  That’s silly.  Change because the thing you are altering, modifying, or adjusting will become better as a result of the change.  Perhaps the true result indicates the change wasn’t worth it.  I’d suggest to reevaluate a few weeks, months, or even years later.  When Steve Jobs was asked why Newton flopped yet the iPod took off, Jobs said the world simply wasn’t ready for Newton.  The infrastructure, specifically referring to the iTunes store, wasn’t ready.  Sometimes a change made today doesn’t make sense today, tomorrow, or next month.  But with time, an open mind, and a beginners attitude we can learn from all of our changes.  They instruct us, inspire us, and lead us to better outcomes.  Without change we become stagnant, static, irrelevant.  And who wants that?

Best Practices…Who Says?

Best Practice

Life is full of best practices.  These are the things we should all be doing because they worked for someone else.  We get caught up in copying the P90X workout, or the Zappos marketing campaign, or the Salesforce.com sales presentation, or even parenting based upon the sage advice of best practice preachers. For those with children, do you remember the book What to Expect When You’re Expecting?; it’s a best practice book! But what are best practices?

The most common definition I could find on the Internet says best practices are commercial or professional procedures that are accepted or prescribed as being correct or most effective.  But by whom?  Who says they work? Where did they work?  When?  What kind of business did they work in?

I have nothing against best practices in general.  However, when organizations take an approach that proudly states they will deploy best practices to accomplish their objectives, I must admit…it does make me a bit curious.

My experience has taught me that an organization’s culture trumps even the best of best practices.  I’ve spent 13 years of my career in the payroll and human resource outsourcing space.  Several times I’ve attempted to deploy what was considered a best practice at one firm into another only to see it fail due to a cultural difference.  Like hiring one of your competitors top sales people only to find they were unable to be as successful selling in your company, implementing best practices from one place to another doesn’t always work either.  Top sales people many times excel in environments where they are provided with autonomy and the latitude to get a deal done.  Placing that same sales person in a company that requires their managers sign-off on everything they do is a certain recipe for failure both for the sales person, the company, and of course the customer.

Before thinking about copying a best practice be honest with yourself and your team.  There’s a difference between being capable of doing something versus being able.  Having the ability to change is quite different from having the capability of changing.  Most of us are capable of a lot more than we’re doing today.  The reason we’re not doing more is because we’re unable to…unable to cross the chasm…unable to make the change…unable to get comfortable with being uncomfortable.

We should always be interested in, and on the lookout for best practices.  Just be sure to consider how far you’re willing to go to implement those changes.  How much change can you endure in order to make the needed change?  The truth is, for best practices to work, it’s entirely up to you.  It’s not about the practice itself but about how you and your organization can execute that practice that makes it work…that makes it a best practice.