Leadership Is About Acting Now

  

Don’t put off until tomorrow what you could do today.  In Seth Godin’s book Linchpin, he says, “late is the first step to not finishing.” Many suffer from analysis paralysis.  Trying hard to solve for perfection.  Trying hard to not make a mistake.  Leaders however think about decision making differently.  They have the  courage to act and the confidence to own their decision no matter the outcome.

I might, turns into I can.  Leaders say I will, instead of I could.  I may, becomes I must.  I should, changes to I am.  Leaders think in the here and now.  They understand the importance of being decisive and accountable.  They look to the future with a clear understanding of their current circumstances.  Leaders are well-rounded.  They are continuous learners, who through learning, are constantly challenging their own perspectives, ideas and opinions.  Leaders are not afraid to change tact given new information.  They are more concerned about getting it right than being right.

In his book Who Says Elephants Can’t Dance, Lou Gerstner conveys a philosophy of “sooner is better than perfect.”  Doing things sooner often times requires getting comfortable with uncertainty.  The point being, once you have taken action you can always do a course correction.  Leaders are constantly acting.  They are in perpetual motion.  They’re never sedentary or static.  They’re fluid, dynamic, evolving.  

Leaders know that every journey begins with the first step.  Sometimes the step is in the wrong direction.  That’s okay.  They’re comfortable with change.  They’re confident in the midst of ambiguity.  They thrive on the thrill of what they can learn.  They’re curious.  They’re bold.

Be curious.  If being curious is too bold of a starting point then be cautiously curious.  Strive to become comfortable with being uncomfortable.  But act.  Taking action provides  the leader with learnings.  Those learnings add to the leaders inventory of skills, experience and perspectives.  With those ingredients the leader is able to garner the followers they need to successfully execute on their vision.

Keep moving.  Keep making things happen.

A Remarkable Sales Lesson From Yankee Candle

Candle

Yesterday I went into Yankee Candle to purchase some of their awesome selling Balsam and Cedar scented candles.  I had a Buy Two, Get Two Free coupon.  My goal, as always when shopping, is to know exactly what I want, get in, get out, and get home!  I certainly hadn’t expected to get schooled in Sales while buying something as simple as a candle.  But I did.

Immediately upon walking in I was greeted by a very nice, “in-the-Christmas-spirit” sales associate.  She noticed I was a “man on a mission”, and asked what she could do to direct me to what I was looking for.  I told her I had a coupon for the buy 2, get 2 and I specifically wanted Balsam and Cedar candles.  She directed me to “get a basket” and then led me to the display where she then said “you want to buy the large candles with that coupon.”  I told her I was planning on getting the medium size jars.  What she said next hit me like a brick.  In all my sales career this was a first.  Her response was so quick, and so filled with conviction it just completely disarmed me.

She said, “Look…you went to college.  The large jar is $27.99 and the medium is $24.99 but the burn-time difference is 60 hours.  I know you can do the math.”  WOW!  This lady was spot on.  She used my own intelligence against me!  I did go to college and I could do the math.  With that I said yes, and out I walked with 3 Balsam and Cedar candles and a Mountain Lodge (my favorite) for a bit of variety.

On my drive home this experience got me thinking.  This lady’s style and level or persuasion rivaled any C-Suite sales executive I’ve ever dealt with and she was working for Yankee Candle!  While I might be wrong, I’m betting her sales skills were all her and not taught by Yankee.  If I’m incorrect I’d love to know more about their sales training program.

Yankee Candle Lady’s Sales Style:

  1. Smile.  The entire interaction she was smiling and genuinely cheerful.
  2. Recognize and acknowledge body language – “man on a mission”.
  3. Provide subtle direction – “get a basket”.  She’s in control.
  4. Respond accordingly – “follow me”, as she led me to the display.
  5. Know your product and your price points – “you want to buy the large”.
  6. Ready with quick reply to objection – “You went to college…you can do the math”.  Her response is disarming.  She’s challenging my intellect but subtly…and with a smile.
  7. Close the deal – she walks me up to the counter to be cashed out.
  8. Thanks me for coming in.  I wish her a Merry Christmas and she looks at me, still smiling and says “Merry Christmas to you too”.

What a truly unexpected and wonderful experience buying a candle!  Yankee, you’ve got yourself a Raving Fan! What do you think?